Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has won the Excellence in AI Strategy Consulting award at the Minsky Awards for Excellence in AI 2023. The winners were celebrated during an award ceremony held in Bengaluru at Cypher, India’s premier AI Summit.
Analytics India Magazine’s Minsky Awards for Excellence in AI are among the most prestigious awards dedicated to recognising the pioneering businesses in artificial intelligence. The awards honour the outstanding use of data, analytics, and AI to foster innovation, develop new goods and services, and enable operational effectiveness in enterprises. A total of 23 distinguished categories were crafted for the Minsky Awards, with one esteemed award per category.
On this momentous win, Navin Dhananjaya, chief solutions officer, Merkle said "I would like to congratulate our analytics team for being honoured with the ‘Excellence in AI Strategy Consulting’ award by Analytics India Magazine. This remarkable industry recognition affirms our domain expertise and underscores the uniqueness of our products and solutions in the market. Through our innovative AI solutions, we have leveraged the potential of first party data using advanced ML/AI techniques to achieve our client’s goal and create a differentiated experience by replacing reliance on third-party demographic data. Our distinct approach isn't just about innovation, but about challenging the status quo to create a more effective, privacy-respecting, and efficient landscape for both the clients and the consumers”.
This recognition highlights Merkle’s industry-leading capabilities and contribution to the evolving landscape of artificial intelligence. Recently, Merkle has also been recognised as a Leader in the 2023 Data Science Penetration and Maturity (PeMa) Quadrant by Analytics India Magazine (AIM). This report serves as an industry benchmark, evaluating the key capabilities of top data-related service providers in terms of their penetration and maturity index.
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.