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5th Finger, a Merkle Company, Announces Innovative Responsive Web Design Technology

November 8, 2012
Columbia, MD

Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that 5th Finger, a Merkle company and leading mobile solutions company, has introduced a new responsive design solution, 5th Finger Responsive. This web optimization solution aims to make a measureable impact on revenues by increasing site conversion and customer engagement levels, while significantly reducing maintenance costs.

Unlike standard responsive web design approaches, 5th Finger Responsive technology works with an existing site, so that an entire site rebuild is not required, saving significant time and costs. The new technology is also highly customizable, as it allows content to be tailored by device. Elements that are irrelevant to the mobile or tablet experience can be hidden, and desired mobile-specific functionality can be added. 5th Finger counts Jos. A. Bank Clothiers among the early adopters of its responsive design technology and has subsequently onboarded an array of recognized brands.

“Until recently, the approach to optimizing a website across different devices was to create separate proxy sites for mobile and tablet,” said Patrick Collins, President of 5th Finger. “The new approach to responsive web design allows for a single site solution across all devices. But brands have been concerned that it requires a site rebuild and that content can’t be tailored for mobile or tablet. 5th Finger’s new responsive technology provides the benefits of standard responsive web design, but it now solves those challenges with a quick-to-market and highly customizable solution.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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