Crocs
Merkle adds charm to Crocs’ Jibbitz digital experience
Quick Take
Crocs clogs and sandals are iconic – everyone recognizes the comfort-styled shoes. With Merkle’s Webby Award-honored Jibbitz™ Personalizer, an interactive digital experience tool, the footwear becomes a canvas for creativity and personal expression with Crocs JibbitzTM charms.
Challenge
Crocs was in search of an agency to bring its Jibbitz shoe charms to life online, allowing Crocs customers to show off their unique style. Merkle’s combination of design, user experience, and technology expertise make the partnership the perfect choice for this story.
Services
Experience & Commerce
Industry
Retail & Consumer Goods
Market
United States
Tech Partners
Salesforce
18%
increase in average order value
Double
the units sold per transaction
Recognized
by Webby, AVA Digital, Hermes Creative, and Muse Creative Awards
Approach
Merkle implemented the Jibbitz™ Personalizer, an interactive tool that integrated it into Crocs’ Salesforce Commerce Cloud platform. Through the tool, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with their style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.
Keys to success
- Elevating commerce experiences
- Creating more inspired customer interactions
With Merkle, we created an engaging shopping experience and collaborated as co-development partners to integrate it into our global Salesforce Commerce Cloud platform in a way that allows continued innovation.
