Columbia, MD – February 7, 2024 

Merkle Selected as Figma Signature Service Partner 

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has been selected as one of the first Signature Service Partners by Figma, the industry-leading, collaborative platform to brainstorm, design, and build digital products. Joining Figma’s Service Partner Program highlights Merkle’s expertise in customer experience transformation, and ongoing success in helping customers leverage Figma for each step of the product development process.

The partnership allows Merkle to implement Figma’s platform for brands, consult on design systems, organizational design, and development processes, and inspire and deliver exceptional digital experiences. Merkle has certified Figma professionals to support companies in adopting the latest technology and ability to scale up on Figma more efficiently and effectively to drive business and customer outcomes.

“Figma has been a critical tool for our experience design, engineering, and product management teams for years, and we’re excited to leverage our expertise to expand a global partnership,” said Holden Bale, global head of experience and commerce at Merkle. “Our team is dedicated to helping clients deliver relevant and empowering digital experiences – and that includes empowering our clients to do their best work. Figma is a part of that journey for many digital leaders, and we are pleased to leverage our expertise in product development and innovation on a global scale to help democratize best-in-class design practices.”

“Merkle helped Funlab bring the incredible experience of our venues from the physical to the digital world, bringing fun and functional together,” said Oonagh Flanagan, chief marketing officer at Funlab. “This transformation was supported by leveraging Merkle’s Design Systems IP, based on Figma to create a shared, collaborative space and completely integrated design system, enabling Funlab’s multiple brands to have their own unique identity to engage and delight consumers of all ages.”

To learn more about Merkle’s partnership with Figma, click here


About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit