Singapore – March 26, 2024

Merkle Named Top Fluent Commerce Partner in APAC

Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, today announced its designation as a Wave Champion partner of Fluent Commerce, a leading Cloud Distributed Order Management System (OMS) solutions provider.

Merkle Named Top Fluent Commerce Partner in APAC


Selected from 33 partners across Asia-Pacific, the Wave Champion status marks the highest level of partnership based on Merkle's performance and achievements in collaborating with Fluent Commerce on cutting-edge digital commerce solutions throughout the region.

Attained through a deliberate review process, Merkle hit targets across technical expertise, experience, trained resources, closed deals, qualified pipeline growth, successful project implementations, sales mastery, and marketing support.

“We love partnering with Merkle and their entire team from sales and marketing to their implementation and technical teams. Their expertise in the region has been key to Fluent Commerce delivering our products to leading businesses in APAC,” said Gaelle Decolnet, Fluent Commerce’s Head of Channel and Alliances APAC.

Powered by Merkle's extensive expertise in omnichannel digital commerce solutions like Fluent Order Management, leading retailers have realised enhanced inventory management, optimised order fulfilment, responsive customer service, seamless customer experience, and overall operational agility and intelligence. One notable retail giant in the Philippines credited this partnership with transforming its order orchestration, introducing new options for product delivery and pickup, and gaining a vital single view of inventory and critical fulfilment data to deliver an elevated customer experience.

"As digital commerce accelerates across APAC, retailers must have the right technology partners supporting their infrastructure," said Patrick Deloy, Managing Director of Merkle APAC Experience and Commerce.

"Fluent Commerce powers the complex back-end intelligence global businesses need, and being recognised as its top regional partner validates our position in delivering these solutions to drive frictionless customer experiences."

The collaboration dating back to 2016 has now strengthened as the accolade caps a momentous milestone for Merkle as Fluent Commerce's premier solutions consultant and implementation specialist in Asia. The nearly decade-long partnership will continue to power retailers and other businesses across APAC with digital commerce and customer experience that unlocks their growth and sales potential.

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty for world-renowned brands such as Hermès, Louis Vuitton, Bulgari, Lanvin, Shiseido, VF Corporation, Asics, SMCP, Microsoft, ASUS, BenQ, Acer, Sony, and non-profit organisations.

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout APAC, EMEA, and the Americas. For more information, visit

About Fluent Commerce

Fluent Commerce is a global software company focused on inventory availability data management at scale and distributed order management (DOM) for commerce. Both B2C and B2B organisations rely on their cloud-native, highly flexible and fully scalable solutions to transform fulfilment complexity into a competitive advantage. Fluent Order Management provides accurate, real-time inventory availability across all locations, order orchestration, fulfilment optimisation, fulfilment location management, in-store pick and pack, customer

service, and reporting. This enables retailers, brands, and B2B organizations to ensure they never oversell or undersell and to deliver their orders profitably every time. Fluent Commerce works with organisations such as JD Sports, L’Oréal, Prada Group, Aldo, LVMH, Dulux and Kingfisher. For more information, visit