Mumbai, August 7, 2023

Merkle recognised as a Leader in the Data Science PeMa Quadrant 2023

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has been recognised as a Leader in the 2023 Data Science Penetration and Maturity (PeMa) Quadrant by Analytics India Magazine (AIM). This report serves as an industry benchmark, evaluating the key capabilities of top data-related service providers in terms of their penetration and maturity index.

The sixth edition of the PeMa quadrant survey for data science service providers, conducted by AIM research, assesses companies based on key indicators such as financial health, growth, company’s outreach, tech advancement, customer satisfaction, and overall business performance. Merkle excelled in a majority of these categories, positioning the company as a top performer and one of the leading companies in the industry.

“We are extremely proud to receive the esteemed recognition as a leader in the PeMa Data Science quadrant survey 2023,” stated Navin Dhananjaya, chief solutions officer, Merkle. “This accomplishment reflects the unwavering dedication and expertise of our team in converting data into actionable insights, enabling businesses to make informed decisions and achieve significant outcomes. We remain committed to upholding the utmost standards of excellence and innovation, and we will persistently invest in state-of-the-art technologies, nurture a culture of continuous improvement, and prioritize our customers' requirements at the core of our endeavours.”

The recognition validates Merkle’s strong market presence across industries and geographies, reflects its consistent growth, and highlights a well-established team that can deliver end-to-end services.

Read the report here released by Analytics India Magazine.

    PeMa Quadrant 2023

    Read the Report

    Find out why Merkle was selected as a leader by Analytics India Magazine

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    About Merkle  

    Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit