Sydney, NSW, May 9, 2023

Merkle Australia Joins the Scaled Agile Partner Network

SSYDNEY -- Merkle Australia, dentsu’s customer experience company, announced today that it has joined the Scaled Agile Partner Network as a Silver Transformation Partner. This worldwide network includes transformation and platform providers who help enterprises facilitate and accelerate business results through adoption of the SAFe®, the world’s most trusted system for business agility.

SAFe provides a knowledge base of proven, integrated principles, practices, and competencies for achieving business agility using Lean, Agile, and DevOps. It is built around the Seven Core Competencies of Business Agility critical to achieving and sustaining a competitive advantage in an increasingly digital age​.

“Partnering with Scaled Agile will enable Merkle to deliver even more exceptional outcomes for our clients as we collaborate to solve their biggest business challenges,” said Elliot Dowling, Merkle Australia’s Chief Delivery Officer.

“The SAFe system delivers demonstrably increased engagement and happiness scores across employees​, increased productivity, significantly reduces the number of defects, allowing the speed to market to increase up to 50%.”

"We are extremely excited to have Merkle Australia onboard as a Scaled Agile partner. With Merkle's expertise in helping brands transform their Customer Experience, SAFe provides the framework to work better together,” said Belinda Tee, Scaled Agile Australia & New Zealand Country Manager. “This partnership will allow Scaled Agile to support Merkle in industries we have not traditionally had a strong presence in the region, and we are looking forward to the opportunities we can create together".

The partnership includes providing certification and training to 100 members of the Merkle team, and the system is already being implemented in work with some of its biggest clients.


About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, visit


About Scaled Agile, Inc.

Scaled Agile, Inc. is the provider of SAFe®, the world’s most trusted system for business agility. Through integrated solutions that help teams unlock better ways of working, Scaled Agile is redefining the way the world’s leading organizations identify and deliver customer value, capitalize on emerging opportunities, and improve business outcomes. Over 20,000 businesses and government agencies rely on SAFe and Scaled Agile’s Global Partner Network to accelerate digital innovation and compete in a fast-changing marketplace. The Scaled Agile Global Partner Network includes more than 500 partners providing SAFe transformation, platform, training, and tooling support for businesses and government agencies worldwide. Learn more at