Boston, MA, September 15, 2022

Nixon Peabody focuses on creating positive impact for its clients, communities with new brand

Am Law 100 firm Nixon Peabody is proud to share the launch of its refreshed brand, beginning a dynamic, ongoing conversation about who the firm is, what it stands for, and the firm’s unwavering commitment to its people, its clients, and the communities it serves.

As part of a broader digital and brand transformation, Nixon Peabody today unveiled a reimagined website. The site introduces a universal design approach focused on delivering a seamless experience, getting users to their preferred content with fewer clicks—any time and on any device. With a connected, accessible, and human-first focus, the site debuts new content hubs dedicated to Nixon Peabody’s services, people, insights, and the firm’s identity, allowing users to quickly and intuitively find what they need.

Nixon Peabody’s brand is centered on creating positive impact, a commitment that includes four core components:

  • Providing exceptional service and client success—always looking for opportunities to go above and beyond;
  • Working collaboratively to leverage deep industry knowledge and experience to deliver creative solutions to the most complex legal problems;
  • Building and preserving trust among the firm’s clients, communities, and its own people to create strong and lasting relationships; and
  • Fostering and maintaining a culture of respect and integrity, where inclusion matters because diversity of people, thoughts, and experience powers great thinking and great action.

“To fulfill our promise of extraordinary client service, we’re looking toward the future of work and retaining the best legal talent, while fostering a culture of collaboration, respect, and diversity,” said Nixon Peabody CEO and Managing Partner Stephen D. Zubiago. “This is what drives our passion to deliver the best results, and our new brand and website crystallize this promise.”

Nixon Peabody’s new site articulates the firm’s commitment to “positive impact,” and shows how its people help create these outcomes for the firm’s clients and the communities where they operate—whether that involves advancing affordable housing initiatives; nurturing pro bono and social impact partnerships; strengthening diversity, equity, and inclusion programs both internally and in partnership with clients; or numerous other areas in which the firm operates and excels.

Over the past year, the firm has partnered with Merkle, an industry-leading customer experience agency, to drive a digital transformation that includes this comprehensive website redesign that involved strategy, design, and implementation. Together, Merkle and Nixon Peabody united in a powerful way to reshape how the firm communicates its authenticity, values, skillsets, and so much more.  

“The launch of our new website represents a sophisticated and modern manifestation of our firm’s identity and brand architecture,” said Danielle Wuschke Paige, Nixon Peabody’s Chief Marketing & Growth Officer. “As our most important and visible digital asset, it was vital that we take a human-first and inspired approach toward our experience, values, and people. The site leverages best practices from the consumer space and optimizes them for our industry, putting our clients and their needs at the center of everything we do.”

“Nixon Peabody has embarked on an authentic, people-first brand positioning that has placed it at the cutting edge of the legal industry,” said Barry Fiske, SVP, Experience Creative Discipline Lead, Americas at Merkle. “It has also been an incredible partnership from day one and we are proud to play a part in Nixon Peabody’s transformation journey.”

You can visit Nixon Peabody’s new website at to see firsthand how the firm is creating positive impact, and how deep industry knowledge, experience, and entrepreneurial spirit fuel creative solutions to the most complex legal problems.