Dentsu International Indonesia, one of the country’s largest advertising networks, announces the launch of Merkle - a leading data-driven customer experience management (CXM) company that drives people-based marketing strategies and helps brands in creating competitive advantage through hyper-personalized experiences across platforms and devices.
With the addition of Merkle, dentsu Indonesia launches CXM to its business offerings along with Creative and Media, establishing its world-class integrated solutions into three service lines with multiple agency brands.
Merkle will commence operations with 30 experts (including data scientists, engineers, developers, and consultants) established for reimagining the Indonesian customer journey and strengthening customer experience through CX consulting, digital transformation, and data transformation.
Maya Watono, CEO of dentsu International Indonesia, said: “There is no better time to launch Merkle in Indonesia. Customer Experience (CX) has become a critical component of businesses in Indonesia. Many Indonesian companies in multiple industries have started their CX strategies to boost their standing in the market and future-proof themselves to the demands of consumer experience in the digital world. Merkle Indonesia is ready to help brands innovate and map out their CX strategies to stay ahead of the curve.”
President of Merkle Asia Pacific, Zhengda “Z” Shen, added “The Indonesian consumers and business community are making the world envious with their innovative digital solutions. We are extremely excited to launch in-market and bring our world class capabilities, experiences, and research into the country. We look forward to helping drive the future growth of the digital economy in Indonesia.”
MAJOR FORCES SHAPING INDONESIA’S MARKETING LANDSCAPE
Dentsu Indonesia introduces Merkle concurrently with three major forces that are changing the Indonesian marketing landscape:
Merkle creates competitive advantage through people-based customer experiences that are hyper-personal, informed by data, powered by technology, and delivered through creativity. By adding Merkle to the network, dentsu Indonesia has taken one step ahead towards the future of customer experience management. The importance of data management for business is now crucial as consumers demand a seamless and connected experience.
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