May 6–8, 2024 | Orlando, Florida

Merkle Executive Client Summit

Brand and thought leaders from across industries networked, shared CX expertise, and gained new strategies from sessions on powering the experience economy.

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The Experience Continues: Merkle's Executive Client Summit!

Industry experts came together for our three-day summit, themed "Customer Experience Reimagined: Driving Growth in the Experience Economy,” and discovered ways to create personalized customer experiences that go beyond consumer expectations. Attendees heard from speakers who shared insights on adopting a customer-centric business approach, they learned about design principles to follow, integrating technology stacks, digital transformation success stories, and more.

As we move forward in the experience economy, it becomes increasingly important to prioritize customers to secure long-term loyalty and business growth opportunities. Explore our featured sessions from the Summit and related content to gain more CX strategies.

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Merkle GenCX

Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviors, and sentiment. GenCX is an innovative solution powered by generative AI models trained on customizable data.

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Featured Sessions

Watch Two On-Demand Sessions from Merkle Experts

The Experience Economy AND B2B Futures: The View from 2030

Dive into the experience economy! Learn why delivering a great product or service is not enough and how to create unforgettable experiences to keep up with soaring consumer expectations.

Could the global digital economy also undergo major transformations by 2030? We take a closer look at how the market will evolve and predict how experiences and commerce will change.

Experience Economy Session B2B Futures Session

Cracker Barrel Spotlight: Loyalty & Engagement Innovation

This client spotlight with Cracker Barrel offers tips and best practices for delivering an exceptional post-purchase experience that keeps customers coming back. Get insight on maximizing authentic human connections that help build your CX and loyalty program.

Watch On-Demand View the Presentation

Beyond the Sessions: The Dentsu Consumer Vision

What does the future hold for brands and consumers? Dentsu has conducted expert interviews, multiple consumer surveys, and in-depth research to create a roadmap to 2030. Delve into the Dentsu Consumer Vision: Executive Summary to learn the themes and trends shaping the next decade.

Download Executive Summary