Winning With Today’s B2B Customers

Buyers are influenced by brands they know. By leaning into the entire customer journey, B2B brands can start to think beyond lead-based strategies with account-based experiences (ABX).

Delivering account-based experiences (ABX) helps you find and keep customers by staying active in the market and nurturing meaningful account relationships.

Learn what successful account-based experiences look like and how to get started on a full-funnel, always-on ABX approach. You’ll discover:

• Why brand building creates more value than sales activation

• Key differences among account-based targeting, marketing, and experience

• Tips on how to implement ABX strategically, one ecosystem at a time

• How to align your go-to-market teams and accelerate revenue