2022 Loyalty Barometer Report

A Marketer’s Guide to Building Loyalty in the Customer Experience

Merkle’s loyalty experts created a lifeline for brands to adapt to new consumer expectations and drive loyalty throughout the entire customer experience. For our fifth annual Loyalty Barometer Report, we surveyed 1,500 US consumers to understand how they feel about loyalty programs and brand experiences.

Here’s a sneak peek of what we learned:

  • 79% of consumers are more likely to do business with a brand because of its loyalty program. 
  • A more sophisticated approach to personalization is necessary
  • 91% of consumers have earned or redeemed a reward in the past six months
  • The most appealing type of loyalty program is one that offers cash back

We also share how brands can differentiate themselves with emerging solutions like paid loyalty, values-based loyalty, and non-fungible tokens (NFTs) and crypto. Download the 2022 Loyalty Barometer Report for insights, inspiration, and loyalty must-haves for your brand experience.