Siemens AG
- Quote
- We work with Merkle because we want and need to boldly break new ground in digital communication and need a partner who is capable of helping to shape this path. We have trusted the Merkle team for years.
-
33%
more relevant content was played out in the first three months (according to a survey). -
1K
content pieces are published via news platforms every day. -
385K+
employees now receive relevant information on a daily basis.
The challenge
Internal communication meets artificial intelligence
The amount of internal content at Siemens is overwhelming. The purpose is to inform, entertain and inspire more than 385,000 employees worldwide – with content that is perfectly tailored to their individual needs. To ensure that everyone is up to date and benefits from relevant information.
The approach
- One channel. All relevant information.
- Coffee Mug bundles Siemens' internal news portals in one place and filters the relevant information.
- AI for personalization. Depending on preferences, reading behaviour and location, the content adapts to the user's needs using an algorithm developed specifically for this purpose.
- Relevance is king. Continuous feedback is collected and incorporated into the further development to continuously provide even more relevant content.
- Access from any device, anywhere. Coffee Mug enables Siemens’ internal news to be consumed worldwide with any device.
The outcome
- Personalized news service Coffee Mug. All relevant information in one platform
With the platform Coffee Mug, Siemens is laying the foundation for smart, digital internal communication: all news are individually adapted to the needs, preferences and behavior of the respective employee.
An intelligent algorithm taps various internal news sources and offers the user exactly the amount of relevant content that she/he can read in the time she/he wants. Exactly as long as it takes her/him to drink a cup of coffee.
- Merkle as strategic and operational partner
Merkle supports and accompanies Siemens in the digital transformation of their internal communications – as a strategic and operational partner. We conceived the unique concept for the platform Coffee Mug. In addition, our experts accompanied Siemens with the user experience, the design and the content on the platform.
- Coffee Mug = increased efficiency + digital experience
Siemens employees benefit from smart infotainment. They are always informed about all company news without getting lost in details. This saves time. Siemens also successfully places its most important topics: company information becomes a digital experience.