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Field of Visions series - Episode 3 - How B2B brands can win in commerce in the CX era

Field of Visions series - Episode 3 - Sept. 01, 2022

Welcome to our Field of Visions series where we will share forward thinking perspectives around the future of customer experience. Join us and learn how industry experts achieve desired outcomes, exceed customer expectations, and shape long term loyalty in a human centric way.

In this episode join Benoit Soucaret, Mark Atkinson, Laura Pierce, and Shaun McCran as they uncover the challenges faced by B2B brands today and how they can cut through the noise to succeed.

You can also watch the video podcast on our YouTube channel.

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details


Chief Experience Officer, Experience & Commerce
Head of Performance Media, Merkle B2B
Senior Manager, Adobe Commerce Product Marketing
Chief Sales Officer

In this episode we will cover:

  • What does B2B Commerce mean? 
  • How should B2B brands think about approaching Commerce to succeed?
  • What can B2B brands learn from how B2C brands execute experience and commerce?
  • What’s next for B2B Commerce?