Field of Visions series - Episode 3 - How B2B brands can win in commerce in the CX era
Field of Visions series - Episode 3 - Sept. 01, 2022
Welcome to our Field of Visions series where we will share forward thinking perspectives around the future of customer experience. Join us and learn how industry experts achieve desired outcomes, exceed customer expectations, and shape long term loyalty in a human centric way.
In this episode join Benoit Soucaret, Mark Atkinson, Laura Pierce, and Shaun McCran as they uncover the challenges faced by B2B brands today and how they can cut through the noise to succeed.
You can also watch the video podcast on our YouTube channel.
Episode Details
Guests
Chief Experience Officer, Experience & Commerce
Head of Performance Media, Merkle B2B
Senior Manager, Adobe Commerce Product Marketing
Chief Sales Officer
In this episode we will cover:
- What does B2B Commerce mean?
- How should B2B brands think about approaching Commerce to succeed?
- What can B2B brands learn from how B2C brands execute experience and commerce?
- What’s next for B2B Commerce?