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Authored by:
Jason Pendlebury | Published on: May 27, 2015
On May 12, 2015, Verizon acquired AOL for $4.4 billion. But, what was the motivation behind this acquisition? And how will it impact today’s advertisers?
All signs indicate that 2015 upfronts will turn even softer than the previous year’s. The overall share of TV in budgets is decreasing as advertisers keep shifting that money toward online video, search, mobile, and display.
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