Blog - Email Marketing & Digital Messaging

It is critical to move away from an ad hoc approach incorporating email into your campaign strategy, and to take a more analytic approach to the frequency, content, cadence, and targeting of your overall email communication.

There are multiple ways to acquire email IDs but the ‘pop-up window on the landing page’ has proven more effective for acquiring new email IDs. Going that route requires sensitivity given users' negative associations with pop-ups.

Merkle has a wide array of performance marketing strategies and tactics at its disposal to drive response. Often these techniques use cutting-edge digital technologies or modeling techniques, and sometimes both. But just as often, we find that low-tech approaches can generate response magic too.

Email isn't dead, but getting optimal value of the channel requires relying on one or several methods to measure correctly. Here is a Princess Bride-themed look at what marketers can do to get ROUS’s — rodents of unusual size returns of unusual sizes.

A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications.

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.

Every day there is a plethora of information released regarding the latest marketing challenges, newest marketing technologies, the importance of content marketing and digital marketing optimization, and much more.