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The Year Ahead: Lessons and Playbooks in Five Vertical Markets

Original Presentation Date

Dec 10, 2020

Key Takeaways

In this session, you will hear:

  • Examples of how frontier marketers among our clients and partners quickly adapted their plans to face a new normal
  • Insights on further transformation required in each vertical by the lasting effects of the crisis
  • Marketing playbooks for recovery and growth in each industry vertical

Detailed Overview

2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time. As we reflect on this past year and look to recover and rebuild, we bring together industry experts from five key vertical markets - Retail & CPG, Telecom, Travel & Hospitality, Healthcare and Financial Services - to share insights on the different challenges experienced in different sectors in the last year. Don’t miss the lessons learned from the Frontier Marketers who embraced disruption and prepared their brands for transformation in 2021 and beyond.

Register today!


Adam Lavelle

Global Alliances Sales Architect, dentsu

Philip Gaughran

Global Co-Chief Integration Officer, dentsumcgarrybowen

Jane Portman

SVP, Vertical Practice Lead – Health & Non-Profit, Merkle

Anne-Marie Schaffer

EVP, GM, Retail & Consumer Goods, Merkle