Blog

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

How will adtech and martech look different in the cookieless future?

The first-party cookie provides the ability to link onsite digital activity to the identity graph. This association becomes the fundamental building block going forward to maximize first-party generated addressable opportunities.

Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.

How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?

What are the three B2B trends impacting content best practices and how you can move your buyer toward a purchase decision?

Partnerships such as the one between Snowflake and Merkle make acquiring and testing third-party data more efficient than ever.

See Merkle's Merkury identity resolution solution in action as we walk through an example of today's complex buying cycle.