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Shopper Expectations 2015

Merkle surveyed 2,000 consumers to better understand the behaviors and expectations of shopping in the digital age. Explore consumer sentiment on topics such as mobile shopping, influences to purchase decisions, personalization, and expectations of the omni-channel experience.
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Video: Convert More Mobile Visitors

In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with five tips to increase mobile conversions and get more out of your mobile users.
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Starting My Career in Analytics with Merkle

The past two years is a time that I grew tremendously, both professionally and personally. I attribute a large part of the growth to the opportunities I found at Merkle.
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An Excerpt from the 2015 Marketing Imperatives

The rapid digitization of media and channels has created a growing and constantly fragmenting number of highly dynamic addressable audience platforms at scale, like Google, Facebook, and Twitter.
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2015 Marketing Imperatives Webinar

Merkle and guest Deanna Laufer, from Forrester Research delivered a complimentary webinar focused on the 2015 Marketing Imperatives – Mastering the Addressable Customer Experience.
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The Four Pillars of Business Intelligence

Business intelligence is the transformation of data into insightful, meaningful information that is useful to a business for making decisions and driving action. At its core are four pillars: Data Presentation Community Technology platforms