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Optimizing Your Salesforce Stack

Optimizing Your Salesforce Stack

Salesforce optimizations to implement across every platform

People are now digital-first consumers, engaging with brands and marketplaces across more devices and channels than ever. This means brands’ marketing must be always on and ubiquitous.

The foundation of this always-on marketing program is your technology stack. As consumers increasingly expect personalized, 1:1 experiences, brands are demanding more from their marketing platforms. And Salesforce has taken a clear leadership role given its comprehensive breadth of platform capabilities.

Our ebook will help you understand how to optimize your Salesforce stack in order to maximize your marketing results.

You’ll learn:

  • Common roadblocks brands face when it comes to optimizing their technology stack.
  • Strategies for getting the most out of your Salesforce Marketing Cloud, Commerce Cloud, and Service Cloud platforms
  • How to plan for and deliver a cohesive, connected customer experience