We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to accomplish the following:

• Connect on YouTube and Instagram
• Engage through augmented reality
• Get them to interact with your brand at-shelf
• Make your brand the key to unlock cool experiences
• Try your hand at web-based gamification
• Generate ongoing engagement with competitive gaming