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Adobe 2022 Personalization at Scale Playbook : Content

Adobe 2022 Personalization at Scale Playbook : Content

Build a World-Class Content Program with Adobe

When your brand’s values align with your customers’, you can meet their needs with relevant and personalized experiences at scale. In such a competitive landscape, consumers want to learn about products and solutions at a lightning-fast speed. If you can’t deliver, your competitors will.

So how can building a robust content strategy with Adobe boost your customer connections?

Along with the power of rich, contextual, and reusable content, this playbook will walk you through:

  • How up-to-date content can fuel personalization at scale capabilities with Adobe
  • The four pillars of content at scale
  • Why brands need to find opportunities to repurpose and reuse content
  • How a content management system and digital asset manager can provide tech support