Adobe 2022 Personalization at Scale Playbook : Content

When your brand’s values align with your customers’, you can meet their needs with relevant and personalized experiences at scale. In such a competitive landscape, consumers want to learn about products and solutions at a lightning-fast speed. If you can’t deliver, your competitors will.

So how can building a robust content strategy with Adobe boost your customer connections?

Along with the power of rich, contextual, and reusable content, this playbook will walk you through:

• How up-to-date content can fuel personalization at scale capabilities with Adobe
• The four pillars of content at scale
• Why brands need to find opportunities to repurpose and reuse content
• How a content management system and digital asset manager can provide tech support