What’s New with Digital Privacy? Changes in Website Tracking, Part 3
Episode 25 | Nov. 30, 2021
Episode 25 | Nov. 30, 2021
Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.
In this episode, you’ll learn about:
- What’s changed since Ilon last joined the podcast in April
- The impacts of Apple’s App Tracking Transparency on Facebook advertising
- What advertisers should do to prepare for cookie deprecation
Resources:
- The first and second episodes of the cookieless future series
- Blog: How Marketers Can Navigate Identity Resolution
- Blog: What is Apple's New "Hide My Email" Feature?
- Blog: Implications of Apple's Mail Privacy Protection (MPP)
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guest
Director, Performance Media
Episode Notes
Merkle’s Ilon Weeldreyer returns to Digital Marketing Musings to provide an update on digital privacy and third-party cookie deprecation.
Some of the information you’ll hear about includes:
- An update on where digital privacy initiatives stand today
- Why advertisers need to build up their first-party data
- How brands should adjust their reporting to be ready for a cookieless future
Resources:
- The first and second episodes of the cookieless future series
- Blog: How Marketers Can Navigate Identity Resolution
- Blog: What is Apple's New "Hide My Email" Feature?
- Blog: Implications of Apple's Mail Privacy Protection (MPP)
