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What’s New with Digital Privacy? Changes in Website Tracking, Part 3

Episode 25 | Nov. 30, 2021

Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.

In this episode, you’ll learn about:

  • What’s changed since Ilon last joined the podcast in April
  • The impacts of Apple’s App Tracking Transparency on Facebook advertising
  • What advertisers should do to prepare for cookie deprecation


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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details


Manager, Customer Strategy
SEO Associate Director


Director, Performance Media

Episode Notes

Merkle’s Ilon Weeldreyer returns to Digital Marketing Musings to provide an update on digital privacy and third-party cookie deprecation.

Some of the information you’ll hear about includes:

  • An update on where digital privacy initiatives stand today
  • Why advertisers need to build up their first-party data
  • How brands should adjust their reporting to be ready for a cookieless future