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Digital Marketing Musings

Latest Episode

Understanding Today’s Market: Healthcare

Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.

Highlights include:

  • What is the healthcare “product”?
  • Who is the healthcare customer?
  • Why must healthcare brands measure and connect online and offline components?
  • Where do healthcare and nonprofit brands overlap?
  • How does HIPPA affect healthcare marketers?

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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