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Digital Marketing Musings

Latest Episode

Understanding Today’s Market: Nonprofit

In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.

Listen for these highlights:

  • What unique challenges are nonprofit marketers facing right now?
  • Why are nonprofits rated by third parties, and how does this affect consumer behavior?
  • How does the nonprofit business model differ from other industries?
  • What are top nonprofits doing to evolve in the current economic market?
  • How are inflation, supply chain disruptions, and COVID-19 affecting nonprofit growth and marketing?
  • How can we put philanthropy front and center for future generations of donors?


Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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