Trends to Watch in 2023
Episode 54 | Jan. 27, 2023
Episode 54 | Jan. 27, 2023
Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.
Highlights include:
- How will economic uncertainty affect market spend?
- What does the future of social commerce look like?
- How are brands jumping into video?
- Will TikTok be banned in the US?
- Why is DEI and corporate responsibility more important than ever?
Resources:
- How to Maximize Tech Investments in an Inflation Economy
- Build Your Data-Led Inflation Strategy
- Performance Media Report, Q4 2022
- 2022 Retail Media Research Report
- Gaming Creative, Part 1
- The Dynamic Duo: How Data and Technology Are Transforming Personalization
- Could Generative AI Be the Answer to Making Content at Scale Possible?
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guest
Vice President, Media Strategy
Episode Notes
Guest Gary Kagawa chats about 2023 with Gaia and Andreah, discussing which trends digital marketers should keep their eye on. The experts predict this year will be great for innovation, with post-pandemic ideas flourishing and plenty of people looking to problem solve.
Takeaways:
- Vigilance is key on the economic seesaw.
- Take advantage of the gaming universe!
- Digital consumers are growing, growing, growing.
- QR codes and connected customer experiences are here to stay.
- Cryptocurrency may have a slow rebound.
- Retail Media Networks may see an explosion in funding.
Episode Video
