2021 SEO Strategy – The Next Evolution of Complexity
Episode 3 | Jan. 14, 2021
Episode 3 | Jan. 14, 2021
What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guest
Director, SEO, Merkle
Episode Notes
Melody’s 2021 predictions for SEO:
- Next evolution of complexity of Google’s methods for understanding scoring websites, such as core web vitals or E-A-T signals
- Impacts to click-through-rate (CTR) will continue to be felt as Google continues to become a destination, not just a search engine
Melody’s 2021 predictions for digital marketing:
- Continued sophistication of digital marketing in terms of the overall landscape that will lead to more personalization of websites and targeting
