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December 12, 2017
MarTechAdvisor

Rationalizing Your Marketing Investments with Digital Customer Lifetime Value

Although consumers are increasingly engaging with brands across multiple channels, it is a never-ending task for modern marketers to justify omni-channel campaign spend. As marketing budgets come under heightened scrutiny from the C-suite, rationalizing investments in customer acquisition and retention throughout the funnel has become a challenge that marketers in all industries are facing.
Author: Ajay Manglani
December 06, 2017
MarTech Advisor

A Marketer’s Guide to Pain Free UAT

User Acceptance Testing is a phase in a project’s life-cycle where a marketer determines if the requirements of a project or contract are met. It’s the classic rubber-meets-the-road test and the stakes are usually high for all parties concerned. If you are a marketer, a new CRM solution could be a stepping stone to greater efficiency around your customer acquisition and retention capabilities.
Author: Sharat Ramachandra