Today, most brands are bringing a variety of goals to social media and content marketing: from listening and research to marketing and engagement to sales and CRM.
Winning in retail is a lot like relationship success: Your objective is to make meaningful and long-lasting connections. This is especially true around the holiday season — you meet a lot of people, gather information, evaluate the experience, and then use the knowledge you’ve gathered to determine who are the best prospects.
Topics: Retail & Consumer Goods
In the world of pharmaceutical communication and marketing strategy, the majority of effort is focused on brand positioning, therapeutic objectives, communication strategy, associated tactics, engagement metrics, CTAs, campaign measurement, and overall performance.
Nothing inspires quite as much passion as sports. From professional athletes to fitness enthusiasts, weekend warriors and outdoor adventurers to the average fan, sports are a dream built on dedication and loyalty.
Although consumers are increasingly engaging with brands across multiple channels, it is a never-ending task for modern marketers to justify omni-channel campaign spend. As marketing budgets come under heightened scrutiny from the C-suite, rationalizing investments in customer acquisition and retention throughout the funnel has become a challenge that marketers in all industries are facing.
User Acceptance Testing is a phase in a project’s life-cycle where a marketer determines if the requirements of a project or contract are met. It’s the classic rubber-meets-the-road test and the stakes are usually high for all parties concerned. If you are a marketer, a new CRM solution could be a stepping stone to greater efficiency around your customer acquisition and retention capabilities.