We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
August 09, 2017
TargetMarketing

Lead-Scoring for B2B

I began my career in B2B sales, and my first CRM was a little plastic box full of index cards of customers and prospects. On top of our outbound calls to at least 100 people per day, we were expected to engage with at least 15 existing customers or prospects by emailing or by sending them a handwritten letter or fax.
Author: Paul D. Young
Topics: B2B
August 04, 2017
NonProfitPro

Know Your Donors’ Future Value

Who are your highest value donors? A major gift officer would likely answer the question with a list of the top 10 donors from the past year or current top prospects. A direct marketer might quote the top RFM segments or pluck a group with the largest previous contribution. These answers focus on the short term and consider only one silo of the organization.
Author: Chris Pritcher
Topics: Nonprofit
In Our Company