Much like strands of DNA, the health world is dividing and recombining market variables. Shifting legislative sands and the pace of digitally driven customer-centricity are altering conversations between Rx brands, patients, physicians, and other stakeholders.
As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors.
Commencing GDPR Takeover Week, Merkle's Nick McCarthy, SVP, EMEA Data Solutions explains how advertisers must come to terms with the full extent of their responsibilities in a post-GDPR world.
Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
You may associate behaviorally triggered emails with e-commerce, but Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
The market is swelling with cleverly named platforms that are loaded to the gills with algorithms, like Watson, Cortana, Alexa, Siri, and Einstein. These tools are starting to push the boundaries of how humans make decisions and interact.
Looking for options to hold down brand CPC on Bing Ads? Andy Taylor shares strategies for those programs observing significant increases.