Product quality and price have long been the two most persuasive factors in consumers' minds when making a purchase. It is still true that they are top of mind for many when buying from a brand, but if they are at the summit of consumer demands, other factors are continuing to climb closer up the mountain.

Harnessing the power of personalization brings proven benefits across a spectrum of business outcomes and objectives. Let's look at some of the key benefits.

Inflation is impacting consumers across the US. Learn three marketing strategies for insurance brands to create better experiences for those most heavily impacted.

Five ways to close the gap between data and experiences

Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.

If you’re looking to fill any gaps in your Q4 planning, there is still time to launch a chance-to-win promotion for the holidays that will help you drive excitement and purchase, utilize any extra or leftover budget, and collect zero- and first-party data to learn more about customers.

Why Everyone Needs a Google Strategy