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6 characteristics of next-generation loyalty
Product quality and price have long been the two most persuasive factors in consumers' minds when making a purchase. It is still true that they are top of mind for many when buying from a brand, but if they are at the summit of consumer demands, other factors are continuing to climb closer up the mountain.
The Many Myriad Benefits of Personalization at Scale
Harnessing the power of personalization brings proven benefits across a spectrum of business outcomes and objectives. Let's look at some of the key benefits.
Meeting the Insurance Needs of Audiences Impacted by Inflation
Inflation is impacting consumers across the US. Learn three marketing strategies for insurance brands to create better experiences for those most heavily impacted.
Break the Barriers to Connected CX: Five ways to close the gap between data and experiences
Five ways to close the gap between data and experiences
Retail To Bear The Brunt Of Inflation
Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners
Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.
Last-Minute Engagement Promotions for the Holidays
If you’re looking to fill any gaps in your Q4 planning, there is still time to launch a chance-to-win promotion for the holidays that will help you drive excitement and purchase, utilize any extra or leftover budget, and collect zero- and first-party data to learn more about customers.
Why Everyone Needs a Google Strategy
Why Everyone Needs a Google Strategy