Merkle adds charm to Crocs’ Jibbitz digital experience

Quick Take:

Crocs clogs and sandals are iconic – everyone recognizes the comfort-styled shoes. With Merkle’s Webby Award-honored Jibbitz™ Personalizer, an interactive digital experience tool, the footwear becomes a canvas for creativity and personal expression with Crocs JibbitzTM charms.

Challenge:

Crocs was in search of an agency to bring its Jibbitz shoe charms to life online, allowing Crocs customers to show off their unique style. Merkle’s combination of design, user experience, and technology expertise make the partnership the perfect choice for this story.

Approach:

Merkle implemented the Jibbitz™ Personalizer, an interactive tool that integrated it into Crocs’ Salesforce Commerce Cloud platform. Through the tool, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with their style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.

“Working with Merkle, we created an engaging shopping experience and then collaborated as co-development partners to integrate the experience into our global Salesforce Commerce Cloud platform in such a way that allows us to continue to innovate on the experience as we learn more about how customers interact with the Personalizer.”

Harvey Bierman

Vice President, Global Technology and Operations, Crocs.

Results

18%

increase in average order value

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Double-digit rise in units sold per transaction

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In addition to receiving a Webby Award in the websites shopping category, Merkle’s work with Crocs has received seven AVA Digital Awards, two Hermes Creative Awards, and one Muse Creative Award.