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How Marketers Can Fully Leverage the Power of Video

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3 Steps To Win The Micro-Moments That Matter

With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?
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The 5 Essentials In Your Marketing Strategy Hat

Today, we marketers are going to talk about the S-word. Bandied around so often that we’ve become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximize business impact and elevate their role.
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The 3 Secrets To Romancing The Customer

Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable.Google announced that they are making third-party cookies “obsolete” in 2023. This means that marketers have to make adjustments in a digital marketing world that will be very different.
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Deliver hyper-personalized CX with AI

As COVID-19 changed the way consumers shop, artificial intelligence (AI) and machine learning have become a critical component of any organization’s marketing strategy.
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7 Tips to Drive YouTube SEO

In the blog post here, we previously discussed how video content can often be an overlooked SEO opportunity for many websites. To further support the importance of YouTube videos, a 2022 study found that Youtube.com is the second most-visited site in Singapore after Google.