With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?

What could possibly be worse than when after months of painful preparation, integration and realignment of 173 legacy systems & process, you find that usage is at an all-time low?

Today, we marketers are going to talk about the S-word. Bandied around so often that we’ve become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximize business impact and elevate their role.

Data is the key to delivering personalized experiences and there has been a concerted effort to fervently collect first-party data in the cookie-less world.

Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable.Google announced that they are making third-party cookies “obsolete” in 2023. This means that marketers have to make adjustments in a digital marketing world that will be very different.

As COVID-19 changed the way consumers shop, artificial intelligence (AI) and machine learning have become a critical component of any organization’s marketing strategy.

In the blog post here, we previously discussed how video content can often be an overlooked SEO opportunity for many websites. To further support the importance of YouTube videos, a 2022 study found that Youtube.com is the second most-visited site in Singapore after Google.

“Nothing ever becomes real until it is experienced.” – John Keats