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August 12, 2021
Total Retail

The Uncertainty Surrounding the 2021 Holiday Season

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online. That won’t necessarily be the case this year, but brands will still be facing challenges and uncertainty from a number of areas.
Author: Jennifer Horner