The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Join the Merkle Health team as we share our perspective on the challenges facing today’s healthcare marketer and provide recommendations for key areas to consider as you approach this year’s annual planning cycle. We’ll share a framework for creating an insightful, flexible, and scalable marketing plan, and you'll learn specific actions you can take now, to better understand your healthcare customers, add agility to your organization, and rethink your marketing strategies.
SVP, Vertical Practice Lead – Health & Non-Profit, Merkle
VP Analytics Solutions
Kent Groves, PhD,
SVP Client Strategy
Director of Analytics, Health, Merkle
SVP, Marketing Technology
Vice President, Client Partner