Use Cases of ActionIQ and Merkury to Power Better Experiences
We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
A CDP is Not a CRM Replacement
CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
Use Cases and Key Strategies for Implementing an Enterprise Data Platform
The enterprise data platform can be implemented in a few ways depending on the data and technology maturity status of your organization as well as different aspiration levels.
Adobe Experience Platform Accelerator for Retailers
Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
Cross-Channel Strategies to Prepare for the Holiday Season
While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.
Three Ways to Assess Performance When Year Over Year Doesn’t Work
Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?
How to Measure Digital Audiences and Media in the Cookieless Future
The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.
Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs
Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.