Blog - Digital & User Experience

“Nothing ever becomes real until it is experienced.” – John Keats

What does the concept of being a “data-driven organization” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data.

In part one and part two of the Digital Transformation series, we talked about the Head and Heart of digital transformation.

In part one of the Digital Transformation series, we talked about the 'Head', which is the vision.

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?