Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.
I had a chance to sit down with Alex Yoder from his home office in Boulder. His insights as a CEO at Webtrends and Trueffect were interesting, enlightening, and inspiring, but his view on business books and how to use creativity to solve business problems as an executive were eye opening. This interview barely scratches the surface of his background, but hopefully provides some insight from one of the leading analytics thought leaders in the industry.
Topic: About Us