Key Takeaways

• Discover how to overcome your biggest content-related challenges to deliver effective, impactful, and scalable B2B content
• Understand how to effectively measure performance of individual content assets and their impact on pipeline and revenue
• Learn how marketers can take a customer-centric approach to content intelligence in three easy steps

Detailed Overview

Delivering the right content to the right person at the right time is no longer optional for generating pipeline and revenue — it’s critical. Yet, marketers routinely fail to deliver the relevant, quality content experiences that B2B buyers now expect.

B2B marketers create vast amounts of content but the majority of it is often wasted. So, why is this happening? Outdated approaches, broken systems, and clunky content engines make up the legacy methods that prevent real-time content experiences and scale.

Join Sudeshna Sen, Vice President, Marketing Strategy & Analytics at Merkle B2B and Nick Edouard, Cofounder & CPO, at PathFactory as they take a deep dive into how content intelligence works (and why it matters).