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Take Command of Your Customer Data: A Framework for Success

Mark your calendar

Feb 22, 2023
2:00 PM EST

Key Takeaways

In today’s tight economy, tackling these issues is one of the safest bets you can make to build a competitive advantage through better CX. This webinar provides key information you need to succeed, including:

  • A best-practice framework for taking command of customer data
  • How to make the most of your existing martech
  • Design a roadmap to match your business priorities
  • Where to make your smartest investments in modern data management

Detailed Overview

While most marketers say they have tools and tech to power CX personalization, customer data remains a critical roadblock. Siloed, fractured, missing, and non-actionable data – along with growing data deprecation challenges – keep brands from making the most of their martech investments and meeting consumer expectations for contextual, connected experiences.

*Note: this webinar will be hosted by eMarketer

Presenters

Courtney Trudeau

Vice President, Technology Strategy, Merkle

Stephanie Liu

Analyst, Forrester