Key Takeaways

Detailed Overview

Leveraging identity as a key business advantage is a challenge to accomplish for many marketing organizations. Done right, identity will drive efficiencies and effectiveness across marketing and media programs. Leveraging identity will help you understand customers and deliver value to them across their various experiences and transactions with your brand.

Join Gerry Bavaro, author of Merkle’s 2020 Marketing Imperatives, as he shares how brands will need to approach identity to deliver on the total customer experience. You’ll find out about:

• Building a private ID graph

• Enabling data clean rooms for analytics

• Maximizing addressable targeting