Key Takeaways
Get a four step analytic plan to enable People-Based Marketing and Donor Centricity. This plan answers the questions:
- How much are my donors worth?
- Who are they and how do they engage with me today?
- What motivates them to engage?
- What offers are they most likely to engage with in the future?
Detailed Overview
Donor centric strategy continues to be a hot topic for most nonprofit organizations.
The route towards donor-centric requires a fundamental paradigm shift in the way you approach strategy, analysis, execution etc. However, you can take the first steps along this journey by simply getting to know your donor as a person and not as a revenue stream.
Join Merkle to see a concrete plan for the analytically-led first steps along the path to people based marketing and true donor centricity.
