Discover the playbook for enterprise market success! In today's landscape, consumers prefer online marketplaces over conventional eCommerce and embracing this transformative model is key to success in the digital-first economy. This year's event will provide a roadmap for a scalable strategy that drives growth!
Interested in meeting with the onsite team? Request time here!
[Master Class] Achieve Curation at Scale with a Well-designed Marketplace Strategy
A positive customer experience requires an expansive assortment and competitive pricing – without compromising your brand DNA. In this interactive master class, break through the boundaries of first-party eCommerce and discover the marketplace strategies that can help you achieve curation at scale.
This master class will feature insights from The Knot Worldwide, the largest global wedding company. They’ll share how they’re leveraging the marketplace model - working with a curated collection of high-quality third-party sellers - to break through in the wedding industry and exceed the ever-rising expectations of today’s to-be-weds. Retail experts from Mirakl’s industry-leading Customer Success team and Merkle will expand on marketplace strategies that have led to the successful launch and scaling of over 300 Mirakl-powered Marketplaces across the globe. Every attendee in this master class will come away with:
Strategies to confront and overcome common marketplace concerns like cannibalization and protecting brand DNA
Guidelines for sourcing and building relationships with trusted, high-quality marketplace sellers
Best practices for integrating your marketplace into your assortment strategy
AVP, Client Partner