Merkle is excited to be sponsoring and speaking at MarTech, a tech conference for marketers and a marketing conference for technologists.
Despite Google’s latest third-party cookie deprecation announcement -- delaying from 2023 to 2024 -- identity is still the heart of a brand’s ability to deliver great customer experiences in a privacy-safe way. And the smartest brands are preparing now.
Join Amy Nelson from Big Lots Stores and Merkle’s Kelly O’Hara as they discuss key components and considerations for brands when constructing an identity strategy. You'll explore challenges to avoid and opportunities to pave the way for a successful future, and hear how Big Lots built a roadmap to drive return on their identity investments.
After this session, you'll be able to:
- Explain why identity is a must-have for organizations going forward
- List the components of a future-proofed strategic framework
- Identify customers and prospects and personalize experiences to drive results
How Big Lots is preparing for identity in a world without third-party cookies
Technology Managed Services Lead, Merkle
VP, CRM, and Loyalty, Big Lots