We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

MarTech Conference

September 28 - 29 | Virtual

Event Details

Merkle is excited to be sponsoring and speaking at MarTech, a tech conference for marketers and a marketing conference for technologists. 

Despite Google’s latest third-party cookie deprecation announcement -- delaying from 2023 to 2024 -- identity is still the heart of a brand’s ability to deliver great customer experiences in a privacy-safe way. And the smartest brands are preparing now.

Join Amy Nelson from Big Lots Stores and Merkle’s Kelly O’Hara as they discuss key components and considerations for brands when constructing an identity strategy. You'll explore challenges to avoid and opportunities to pave the way for a successful future, and hear how Big Lots built a roadmap to drive return on their identity investments.

After this session, you'll be able to:    

  • Explain why identity is a must-have for organizations going forward
  • List the components of a future-proofed strategic framework
  • Identify customers and prospects and personalize experiences to drive results

Our Sessions

Location: Virtual
Date/Time: 2:25pm, September 28

 

 

Speakers:

Kelly O'Hara

Technology Managed Services Lead, Merkle

Amy Nelson

VP, CRM, and Loyalty, Big Lots