The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
At a time when disruptive forces are altering every facet of business and society, it’s important to understand the B2B customer journey and purchase experience. Merkle B2B’s global insights group, B2B International, spoke to 3,505 buyers of B2B products and services and asked them to retrace their steps for 6,212 recent B2B purchase experiences. These buyers were asked to identify which ingredients mattered to them at various stages on the decision-making journey.
This session will discuss the survey data and look at how the past 12 months have changed the shape of superpowered B2B customer experiences, and the ingredients that create them. We will dive into which six ingredients are taking hold in the B2B sector right now and how they can help brands complete with the best, to deliver the ultimate B2B CX.
VP & Executive Director, North America, B2B International, A Merkle Company