We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Adweek NexTech

December 6 - 8 | New York, NY

Event Details

Adweek NexTech is a premier digital marketing summit in New York City where media, tech & marketing industry leaders will unpack alternative identifiers, commerce tech, the Metaverse and more.

View our session details below and schedule a meeting with our team here.

We can't wait to see you at Adweek NexTech! 

Our Sessions

Location: Main Stage
Date/Time: 4:30pm, December 7

According to the 2022 Forrester's Predictions report, retail media spend will reach $50 billion globally this year. Looking further ahead, eMarketer predicts U.S. retail media spend alone will surpass $50 billion in 2023, representing 20 percent of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Marketers must adapt their advertising and promotional strategies in sync with these changing needs and behaviors.

Join Danielle Brown, senior vice president of data enablement and category strategy for Disney Advertising Sales at Disney Media and Entertainment Distribution and Janine Flaccavento, senior vice president of media ad and new stream media at Merkle, as they discuss this trend and unpack the potential challenges including audience fragmentation and ad buyer transparency. They'll also share a glimpse at what the future has in store for retail media.

Speakers:

Janine Flaccavento

Senior Vice President, Media and New Stream Media, Merkle

Danielle Brown

Senior Vice President, Data Enablement and Category Strategy Disney Advertising