All Press Releases
Merkle Response Management Group has been chosen by ChildFund International to manage the nonprofit’s direct mail donation processing and exception services.
- Nearly half of respondents (49%) view creative as “very important” to their customer experience strategies in Q4.
- 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow timeframes such as the “Cyber Five."
- Less than half of respondents have inflation-related marketing strategies that vary across audiences and their unique inflation resilience.
Merkle announces four new appointments to its Americas leadership team across human resources, growth, marketing, and client leadership.
Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announced the opening of its Italian office in Milan.
Respondents named eighteen additional retail media network (RMN) partners since Merkle's previous Retail Media Research report, pointing to a larger trend in the industry. Gaining consumer trust and buy-in will be critical for long-term success.