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Baidu: Why China’s Largest Search Engine Is More Than Search

Key Takeaways

Learn how Baidu, China’s largest search engine, offers brands unique opportunities beyond search. Viewers can expect actionable insights on:

  • Premium options for building brands on Baidu
  • Best practices for driving performance on Brand Zone, Mini Zone and other unique Baidu offerings
  • Tips for maximizing SEO opportunities
  • Optimizing performance across Baidu’s top properties beyond search
  • Best practices for getting started on Baidu and strategies for launching across the Baidu portfolio

Detailed Overview

Baidu is the world’s fourth most trafficked site and the largest digital property in China. Home to 1.25 billion mobile-savvy consumers, China is an exciting, and at times challenging, market for advertisers. Join Baidu's Senior Manager, Overseas Channel, Tony Zhang and Merkle’s CMO & EVP of Global Development, George Gallate, for an informative on-demand webinar on how China’s largest search engine offers brands unique opportunities beyond search. Discover a range of highly-effective ways to connect with Chinese consumers, build brands in China and boost performance. 


George Gallate

Chief Marketing Officer

Tao Zhang

Sr. Mgr., Overseas Channel - MC Dept.

In Our Company