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Husqvarna Group chooses Merkle as global digital partner

September 12, 2022
Copenhagen, DK


We are proud to announce that Husqvarna Group, renowned Swedish manufacturer of outdoor power products, has selected Merkle as lead global partner for Content Management and eCommerce. After a thorough competitive process, Merkle emerged as their chosen digital partner to help evolve and innovate digital services and customer experiences.

“I can’t help feeling both proud and a little patriotic about Husqvarna Group teaming up with Merkle. As head of Merkle in the DACH region, but actually being Swedish, it’s great to be a partner to help drive the next stage of digital transformation for this iconic brand.”
– Patrik Gamryd, CEO, Merkle DACH

Merkle have already been working with the Husqvarna-owned gardening tools manufacturer Gardena for several years, leading the redesign of the new website launching this year. However, this recent appointment to global partner for Content Management and eCommerce represents a significant extension of Merkle’s partnership in to the Husqvarna Group across all three divisions. The Merkle global delivery team will be managed from hubs in Germany, and Sweden, leading operations and development across multiple technologies including Salesforce, Magnolia, Sitecore and Microsoft.

The goal of Husqvarna Group and Merkle is to innovate, design, and develop new digital products and services for all three Husqvarna divisions across 100+ markets around the globe.

“This is such an exiting partnership and a very strong fit for Merkle. It’s a real testament to our global capabilities and our continued focus on being a true CX partner”, says Martin Bochineck, CEO, Merkle Northern Europe.




About Merkle

Merkle is a leading customer experience management (CXM) agency delivering transformational customer experiences. We design and build digital products and services that drive behaviour change and deliver measurable outcomes.

Our heritage in data, technology and analytics is the foundation on which our marketing strategies and understanding of consumer insights is built. This, combined with expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Merkle comprises more than 50 locations and 15,000+ employees worldwide.

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