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Merkle Mornings #1: How to use AI to grow your business promptly 

April 27 | Stockholm

Event Details

This event already has ended. Do you have any questions regarding the event? Please e-mail [email protected]

Join us on a tour of what’s possible with AI and how it could change the way you work. Beyond generating impressive images and fun conversations, we at Merkle are working with our most innovative clients to identify real areas of business value. In this morning seminar, we’ll use these learnings to show you how to start building towards a future with AI as a valuable part of your digital transformation.

However exciting a future AI might promise, it also raises serious questions about ethics and governance. Can we actually trust AI? Can we trust ourselves to handle the power of AI in a sensible way? To answer this question, we’re proud to welcome Rasmus Hauch, CTO of 2021.AI – a company of world-leading experts in AI adoption and governance – to make us smarter about what companies need to realize their AI ambitions in a responsible way.

The entire session takes 90 minutes – and you will leave with a deeper understanding of how to work with AI in a real, practical sense, ideas for how AI could generate business value for you – and a sense of how to implement and use AI in an ethical way. Oh, and there’s coffee and croissants too.


8:30  Walk in with breakfast & coffee
9:00  Welcome
by Maria Rados Ivemyr, Operations Director and Consultant at Merkle 
9:10  The future has arrived
by Dr. Thomas Walter, Chief Practices Officer at Merkle and Pål Machulla, Executive Experience Director and AI lead at Merkle
9:25  A conversation with Genai
Merkle's very own AI assistant. Will it pass the Turing test?
9:45  Building solutions with with generative AI
We take you behind the scenes and into the engine room to show how an AI can be trained to become an ambassador for your specific brand – where it will excel, and where it falls short.
10:00  Risks, governance and ethics
by Rasmus Hauch, CTO of 2021.AI. 
10:15 Open conversation
Experiences, questions and answers
10:30  Coffee & networking

When and where

Merkle Mornings #1 will take place on 27 April at the Dentsu office in Stockholm. Walk-in with coffee & croissants at 08:30 and the actual session is from 09:00 to 10:30. After this, there will be room for coffee and networking.

Not in Stockholm? We’ll host the same session on AI in Copenhagen (12 April), Amsterdam (13 April), and Oslo (25 April). Click on your city to get more information and register.

What is Merkle Mornings?

A Merkle Morning is an executive brief about digital transformation. Think of it as 90 minutes of carefully curated thought leadership at a central venue. Sign up and show up to enjoy coffee, croissants, and an expert keynote speaker – either from outside Merkle or from within our own ranks.

Who's it for?

The inspirational sessions are targeted specifically at curious-but-busy senior-level clients, contacts, and partners.

Why AI?

Being a core feature of organisational transformation, AI is closely linked to the first of the 3 imperatives we describe in ‘Designing Tomorrow’s Experiences Today’, our annual analysis of the CX domain:  

“Each piece of technology in your CX tech stack requires human input and the skills to support it. Each piece of data gathered must be stored in a central, cloud-based environment. The people who build your CX organisation and sell its vision must have the technical and marketing acumen to pull it off flawlessly, profitably, and with an ethical lens that will set your brand up for the future.” 

Exploring the rapidly growing discipline takes an in-depth analysis of the dynamic relationship between people and frontier technology. At Merkle, we combine our CX expertise with generative AI to make business solutions that solve complex challenges and add value. You can download the report here

Not able to attend live? Please send an email to [email protected] and we’ll share the recording afterwards.