YouTube Strategy drives 230% incremental reach at 87% lowered costs for Dupur Thakurpo, a Hoichoi Original
Hoichoi India wanted to spread awareness for Dupur Thakurpu over a Weekend by reaching to as many people as they could within a limited budget.
Implementing Home-feed Ads within Branding Media Mix: Home-feed ads were implemented to help increase existing reach substantially with the objective of spreading awareness amongst the Bengali people living in Bengal.
Optimization ensuring costs efficiency while scaling up: Cost per View (CPV) Models were set-up to pay only when ads were viewed as user-initiated content to save on costs
Vernacular Communication strategy: Custom Affinity, In-Market Audiences & Placements: As location Specific targeting was there, within that Affinity & In-Market Audiences along with Specific Bengali placements were used in different ad-groups. Using differential bidding, audiences were given preference based on Merkle Sokrati’s experience in Vernacular Marketing.